Aggressive Move by Google Adsence

[clasione]

There was an aggressive move by Google today and I'm sure it's not going to go over too well with everyone....

Since the Adsence program began, we have all, as publishers, come to the terms with having to deal with the fact that Google ads will identify themselves by displaying "Ads by Google" in some portion of the ad space. I'm pretty sure I have read that big account publishers are entitled to a custom type of design which may be a bit different from the standard, but that is for only a selected few and most publishers must use the code Google supplies EXACTLY as it is provided.

Although we wish we could remove "Ads by Google", we cannot. They are ads by Google and they will be identified as so, which is not hard to understand. But now a newer rival to the "Ads by Google" caption is here, and it's even sure to have some heads spinning.

It displays as "Advertise on this site". Now when you think about it, it's again, very understandable. If an advertiser wants to be on the current web page, Adwords is a good way to get there. But will it take away from the sales ability of the site itself?

I'd bet that within the next few days, there will be many discussions and articles written about this new addition, and there will be many opinions brought onto the table.

Now as I must admit, I'm not exactly thrilled about it, but I am a big Adsence, Adwords, and Google fan, so it's going to be one of those things I have to get used to, but I can almost gaurantee that alot of site owners will be quite upset about it...

The idea itself, genious.... It will be funny to see how long it takes for Yahoo to try and copy the idea.... One thing is for sure though. It's an aggressive tactic, and it will bring many many more advertisers to Google, I'm sure of that.

I took a snapshot which is below:

:goog:

[Websmarts]

Yes , I have noticed that , BUT John wont that totally conflict on you exchange site ,

I would remove those ads at once , unless your making xx.xxxx on adsense

Looking at that screen shot its like WOW!!!!!!!!!!!

oH HERE is how I get on this site , I mean for me looking at that site

I would think the only way to adverise was through there ,

Thats just my opinion

Other sites I think its ok , some sites are just content and such which still sux , but not as bad

Yours is kinda like well , advertising , advertising advertising

Its kinda like news day saying "to read full story go to google.com"

But thats just my opinion , I kinda use adsense on my sites and I hate that ads by google thing buy I dont mind the check at the end of the month

I just actually read a good article today called "adsense lowers self-estem"

Heres the story
http://images.ientrymail.com/webpronews/title120605.gif
While AdSense makes it easy to monetize a Webpage or a weblog, are Webmasters selling themselves short by putting their prime real estate on sale for a fraction of its worth? Google has the luxury of exploiting not only their own effectiveness and reach, but also the ignorance of the online marketer. Sometimes, a well-crafted in-house campaign is nothing short of a Stuart Smalley proclamation of "I'm good enough. I'm smart enough. And doggone it, people like me!"

After Jason Calacanis set up his network of monetized blogs, all supported by AdSense, Weblogs Inc. was swallowed up by America Online for as much as $35 million (most estimates report $25 million). The move was a shocker and milestone for the weblog. A short time later, Tristan Louis created a tool on his Business Opportunities blog business-opportunities.biz (http://webmail.nypizzapie.com/horde/services/go.php?url=http%3A%2F%2Fwww.business-opportunities.biz%2Fprojects%2Fhow-much-is-your-blog-worth%2F) based on things like page rank and in-bound links (among other factors) that measures the value of your weblog.

But online marketer and co-founder of Fortune Interactive, Andy Beal, feels many Webmasters are devaluing their advertising space by selling to the lowest AdSense bidder. Running AdSense exclusively or even concurrently with in-house advertising is an exercise in low self-website-esteem.

WebProNews' Mike McDonald and I had a chance to sit down with Andy at the Search Engine Strategies Conference in Chicago, and using a good cop-bad cop approach, interrogated the online marketing guru and squeezed him for information.

Guess who the bad cop is! It's not worth it Mike! Let him go, man.)

When Beal set up the Search Engine Lowdown website, the decision on how to monetize the venture was a tricky one. AdSense is a safer bet. It guarantees advertisers, if not clicks, and takes very little effort. But the thing is, Google doesn't disclose what percentage their taking from those same advertisers. What's a Web entrepreneur to do?

"We threw all the rules out the window," said Beal in a loyalty-torn and interesting British/North Carolina accent. "It blew my mind how much revenue we would be able to generate from Search Engine Lowdown--we went straight to selling [advertising] ourselves."

http://images.ientrymail.com/webpronews/bodypic120605b.jpgIn fact, placing advertising on the site was really an afterthought. Similar to the purist blogger who is a writer first, and an advertiser second, Beal told us that at the time he didn't have any plans to offer ads. Though the ease of AdSense makes it appealing-just slap the provided code into your HTML and your set-for Beal, it made little sense to go through a broker when it could be done in-house for a higher profit.
"It was just a project. Okay if anyone wants to buy it, it's x-thousands of dollars a month. It was like an anti-sale, it was like 'I don't need to sell advertising,' but if you want to buy a piece of real estate on this site, this is what it's going to cost you. And people bought it!"

Search Engine Lowdown went on to earn well over six figures a year, he said.

The lesson here is that while AdSense can benefit some models, as in Jason Calacanis' case, or in the case of a content provider who is more interested in art than money, there are instances where AdSense is akin "shooting yourself in the foot."

If the site is worth something to you, it's probably worth something to someone else. Just say to yourself, "It's good enough. It's smart enough. And doggone it, people like it."

Tell us about your experiences on WebProWorld (http://webmail.nypizzapie.com/horde/services/go.php?url=http%3A%2F%2Fwww.webproworld.com%2Fview topic.php%3Fp%3D251036).

About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

[Websmarts]

Not saying that adsense sux , But I think longIslandexchange is an awesome site ,

And , well sometimes as a webmaster myself , it feels like google is taking over the world ,

But adsense does pay the bills , But that advertise on this site thing is simply just not fair

I wonder if thats legal , kinda like there say well we own this space

What would happen if some , well lets just say a new newbie was like ok?

They signed up as a advertiser , and then the next day the webmaster removed the google ads ,

They would be like well the ad said "advertise on this site"

I dont know , Kinda just venting , DAM GOOGLE HAS BECOME A GOD!

BUt this site and LONGISLANDEXCHANGE ROCK!

Joe

Ps. sorry had to vent

[bigdoug]

I like all the points here. I finally am getting rid of Adsense by March of next year. I hired a saleswoman to campaign for me and she has already sighed up 2 accounts. They alone will bring in $800 a month. Adsense would conflict with this so it is gone. I believe that great sites that have earned an audience will start getting rid of Adsense.





D

[lowster11]

You also have the option of turning it off. The following is from Google-

When you use Onsite Advertiser Sign-up, your ad units will display an 'Advertise on this site' link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you'll benefit from the competition as it drives your potential earnings up.