yckeller
11-16-2006, 01:21 PM
Hello,
I have been involved in many different types of online marketing strategies and the one which I have been most successful in was in providing web development services.
A few years ago, I was using Google adwords to advertise PHP programming services. Because each successful agreement could bring in about $2-5k per project, I could afford to spend $100.00 worth of clicks and yet profit over 3000% of advertisement expenses.
It dawned upon me then that certain types of services, where the customers are really serious about paying to get something done does generate real profit.
For the majority of other small scale returns, ppc may be very expensive and you would most probably make a loss.
My experience with Google's ppc has been bitter sweet, and I realized that two similar types of business trying out the same advertising method a year apart could result in one being highly successful and the other doomed to fail. It's just too unpredictable even if you have a concrete previous success. Markets shift, saturation, competition, alternatives...hard work alone cannot guarantee success, at least in my opinion. Oh yes, by the way, September-December produced sales so low that I almost left the business. But the next year, between February-May business picked up more than I could ever handle. Imagine someone starting their business in September..they might conclude that their model doesn't work when in truth, they came in a few months too early...
Your thoughts ?
I have been involved in many different types of online marketing strategies and the one which I have been most successful in was in providing web development services.
A few years ago, I was using Google adwords to advertise PHP programming services. Because each successful agreement could bring in about $2-5k per project, I could afford to spend $100.00 worth of clicks and yet profit over 3000% of advertisement expenses.
It dawned upon me then that certain types of services, where the customers are really serious about paying to get something done does generate real profit.
For the majority of other small scale returns, ppc may be very expensive and you would most probably make a loss.
My experience with Google's ppc has been bitter sweet, and I realized that two similar types of business trying out the same advertising method a year apart could result in one being highly successful and the other doomed to fail. It's just too unpredictable even if you have a concrete previous success. Markets shift, saturation, competition, alternatives...hard work alone cannot guarantee success, at least in my opinion. Oh yes, by the way, September-December produced sales so low that I almost left the business. But the next year, between February-May business picked up more than I could ever handle. Imagine someone starting their business in September..they might conclude that their model doesn't work when in truth, they came in a few months too early...
Your thoughts ?