Bid Amount and Ad Quality - Yahoo Search Marketing

[clasione]

Bid Amount and Ad Quality will Determine an Ad's Rank in Search Results Beginning February 5, 2007 in the U.S.

With new features like ad testing, geo-targeting and fast ad activation, the new Sponsored Search gives you more ways to connect with customers searching for what you sell.

On February 5, 2007, we are introducing a new ranking model in the U.S. that considers an ad's quality and bid amount. The new model is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which can help drive better results for your business.

Here's a quick summary of this important change:


Both bid amount and ad quality will determine an ad's rank in search results beginning February 5, 2007.
This will replace the current method, in which ads are ranked by bid amount only (bid-to-position).
This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.----------------------------------------------------------

Google has been doing this for some time now.......

[spondishy]

Sounds like they're going down the adwords way of working.