kneoteric
03-29-2007, 09:15 AM
May be this can be an interesting lesson for all Email marketers…
We must have experienced receiving spam mails all around the globe to our Inboxes. Some arrive at the midnight and rest at different times of the day/week…
Usually we delete them without reading but some catch our eyes, therefore, we afford to accept the pain in reading them. May be the subject line was catchy or may be it arrived at such a time when we had nothing better to read at.
My question is:
Can we derive a trend when people mostly read those mails than simply deleting them?
Let me illustrate further…
Situation #1
I had received an unsolicited mail at 2:00am on Monday while sleeping. I open my Inbox on a busy Monday morning and found 100s of them. I have no time to even bother whether or not they meant my business. So, I choose to ‘select all and delete’. CTR=0.
Situation #2
I received the same unsolicited mail at 2:00pm on Friday while counting the nanoseconds left to join a weekend party. Chances are more that I will likely read it out of relaxation. CTR=+ve.
If we share our experience, we may form the trend line and pattern of email readerships.
It may please be noted that I do not intend to encourage the spammers to spam more, but to create a case study which I promise to repost it here.
Your sincere feedback will be most appreciated.
P.S. Information to be used to form a Case Study to publish here.
We must have experienced receiving spam mails all around the globe to our Inboxes. Some arrive at the midnight and rest at different times of the day/week…
Usually we delete them without reading but some catch our eyes, therefore, we afford to accept the pain in reading them. May be the subject line was catchy or may be it arrived at such a time when we had nothing better to read at.
My question is:
Can we derive a trend when people mostly read those mails than simply deleting them?
Let me illustrate further…
Situation #1
I had received an unsolicited mail at 2:00am on Monday while sleeping. I open my Inbox on a busy Monday morning and found 100s of them. I have no time to even bother whether or not they meant my business. So, I choose to ‘select all and delete’. CTR=0.
Situation #2
I received the same unsolicited mail at 2:00pm on Friday while counting the nanoseconds left to join a weekend party. Chances are more that I will likely read it out of relaxation. CTR=+ve.
If we share our experience, we may form the trend line and pattern of email readerships.
It may please be noted that I do not intend to encourage the spammers to spam more, but to create a case study which I promise to repost it here.
Your sincere feedback will be most appreciated.
P.S. Information to be used to form a Case Study to publish here.