well written ads and cost per click

[clasione]

I had to use this as an example earlier today with a client so I'm going to make it public in the event that it may help someone out there:

A well written ad will determine the cost-per-click....

Example --- Keyword "Sales Prospects"

While this ad:

Sales Lead Lists
Build residential and business sales lead lists in minutes.
www.prospect411.com
could cost 0.40 per click -

The same ad re-written could cost less based on relivence:

Sales Prospect Lists
Build residential and business sales prospects in minutes.
www.prospect411.com


The above ad, would appear just as often if not more often based on "relivence" (notice the bold)

That same ad could appear more often, yet cost only 0.20 since it is more relivent and properly written than another advertiser. (PPC networks like ads to be as relivent as possible, yeilding a better result for both the user and the advertiser)

This could save an advertiser 50% CPC ---- Over time, you could be looking at a HUGE savings when making sure your ads are well written........

[bigdoug]

Good point Clasione,

It is important how an ad is laid out.

Like you shown, the “First Line” of a 2-line ad is what we call the “1-Second Greeting.”

This is the eye grabbing word/keyword when prospect scans advertisement.

The “Second Line” in ad is what we will call “Justification For Click-Through.”

No prospect wants to be made a fool or waste time on a false quest for information. This “Second” line becomes all the more imperative to justification of click-through. Writer must dangle the right amount and type of bates, while not overshooting or scaring off potential client.

It is the second line that leads to sale.

This is the approach I use when writing classified ads for news press.

When writing a classified ad only use 2 sentences and make the web address bold.
Example of what first sentence should say, witch we will call a 1 second greeting:

1) 5000 tools under $20 – major clearance!

Second sentence should be your closing marker that would lead to sale:
2) Only 5 days left www.toools.com/sale

5000 tools under $20 – major clearance
Only 5 days left www.toools.com/sale

When using print media it is very important when trying to create a sale or to have someone visit your site follow this very important rule; I cannot stress this rule enough and I am giving you a heads up with my 18 years of sales experience; The rule is this:

You must create a fear of loss in client to have them immediately go online and visit your site. With no fear of loss you are wasting your time advertising. Remember, Fear of loss! Fear of loss! I have taught this to many students in my sales meetings.

Now you have him or her without performing any SEO bribes for organic search or any Adwords or link buying bills to achieve traffic.

D

[clasione]

Impressive Doug..... You always add an important educated twist on things..... You've always got me thinking..... :love30:

"Fear of Loss" ....You're so right... That is the key...

:lie:

[seo_expert]

You must create a fear of loss in client to have them immediately go online and visit your site. With no fear of loss you are wasting your time advertising. Remember, Fear of loss! Fear of loss! I have taught this to many students in my sales meetings.


D

I call it creating a "Pain for the client". Then only they will understand the need for your service and go for it...

Without showing the Pain (read creating a desire) you can't sell your services....