Google Local, Maps & Location Authority
While Google Local Services provides several different advertising options designed to allow small businesses to reach new customers, they offer other parts of their service where inclusion is free and can be just as efficient and beneficial. Regardless of whether you are a local, regional, national or international company, you can use these services, in most cases at no cost, to grow your business.
Google My Business
Google provides a business profile center where you can enter in information about your business such as your address, business hours, service descriptions and other information about your business services. Add a local, photo gallery, characteristics such as parking convenience, health protocols, business start date, etc., and Google will use this information to display when users search for local services on Google’s search engine and Google’s Map services.
Google Maps is a local directions service which utilizes the information that collects from Google My Business together with information they already have on every business and physical location in the world. Google Maps not only helps consumers find what they are looking for, but it also helps them get there, regardless of travel means, such as bike, bus, vehicle, etc. Businesses appear on this maps service and guide people to the places and services they are looking for.
While Google My Business is much like an online directory, Google Local Maps is a service that provides directions. Business owners are responsible for creating and maintaining both their Google My Business listings and Maps information.
If your Google My Business listings exists on Google Maps, but does not show-up, the most common reason is because your business lacks location authority (Google’s confidence level that the business is there and that the information will be helpful, accurate and up-to-date). By increasing your location authority, your business will appear more prominently on searches.
Google’s Local Services