Improve Customer Reviews Frequency
Online reviews have become critical when it comes to consumer product and service research online. In fact, according to Spiegel Research Center (Northwestern University), nearly 95% of shoppers read online reviews before making a purchase. That is powerful and proves that effort to improve customer reviews is worthwhile and nothing to be taken lightly, especially if you have none, or an unfortunate pattern of attracting negative reviews.
A significant challenge for small businesses is the management and free-flow generation of review activity as well as the lack of any control over the online review process as well as how reviews can be improved (in an ethical, positive, legal, genuine and transparent way) for and by customers.
At SEARCHEN NETWORKS®, we have an app for that; an easy to use tool that helps publish business listings all over the Internet through a “connected service” and helps our customers add reviews to all the connected sites simultaneously. This software does not in ANY WAY remove any reviews from the web. Our online business listing review tool creates a simple link to be sent to happy customers (looks like this) to place a review for your business allowing you to have an effective and genuine way of collecting reviews if and when you have a thankful customer, thus ensuring those reviews show up in all of the places that matter most.
Connected sites include Yelp, Yellow Pages, Google, Facebook, etc., and nearly a hundred more. The service comes with review monitoring and some other bells and whistles that help optimize your local footprint across the Internet. Synchronizing your listings (local citation matching) across the web helps local listings pop-up.
Let’s face it, many online reviews are posted due to customer frustration and not necessarily a good experience. In fact, according to Inc Magazine, customers who have negative experiences are highly likely to share that experience by leaving a bad review while customers who have enjoyed a positive experience, are unlikely to leave a good review (while just one in 10 happy customers leave a good review). Having some type of way to influence more activity from positive experiencing customers can help boost your overall good-to-bad review ratio (in an ethical, positive, legal, genuine and transparent way) for and by your customers.