Remarketing Your Audience
Imagine if you record and store information on everyone who potentially was interested in your products and services and continually remind them that you exist? Well, now you can with targeted re-marketing campaigns; campaigns that target only those who have shown an interest in your products or services or those whom have already visited your website. Imagine the improved conversion rates on these individuals? Not taking advantage of targeted re-marketing? At least some of you’re competitors likely are.
There are many reasons why someone who has shown interest in your products and/or services at one time may not buy the first time around. These reasons can be timing, finances, research for future purchases, etc. Having the ability to continually market your products and services to these prospects can and do produce successful results as these prospects are already half-way through the purchase process – there was just something keeping them from ultimately deciding to make the purchase.
What Is Remarketing?
“Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.” — Google
Targeted re-marketing campaigns allow you to stay on top of these prospects and pitch them what they already have interest in – spending your marketing dollars extremely effectively. These campaigns can even stop marketing to these prospects once they do finally buy – eliminating wasted marketing dollars once they have successfully completed the action you wish them to take whether it is signing up for a product or purchasing a service.
Contact us today to find out more about how Search engine optimization combined with the knowledgeable staff at Internet Marketing Services Inc., can create a newfound vision for your business.