Social Media Marketing - Social Media Management

Social Media Management

Today, social media consumes most of our lives. We’re talking Facebook, Instagram and countless other platforms where people share everything from their morning breakfast to their most intimate secrets. People are taking their lives online and businesses thrive when they find ways to intertwine themselves into this new medium of content and idea delivery.

Facebook Advertising — *Sample ad for client.*

Social media marketing involves having your brand take part in the discussion, by first, being where everyone is, and creating your brands social pages. From here the challenge is delivering your messages to the right audience at the right time. This is done by having a strong social media strategy and experienced social media experts crafting those messages.

There are also numerous algorithmic (natural) search engine optimization benefits from participating in social media to create activity for a website. For instance, search engines use social media accounts to find and attribute ranking factors to content found on social media and in addition to that, they also measure the social activity related with those pages of content to determine quality and value.

Internet Marketing Services Inc., can create a social presence that makes sense for your business while maintaining a professional appearance for your brand. Studies have shown that consumers feel more comfortable with companies which maintain a social presence as well as ‘trust’ those companies more increasingly. Contact us today to find out more about how Social media marketing combined with the knowledgeable staff at Internet Marketing Services Inc., can create a newfound vision for your business.

Here are some current social media statistics with their references.

2 billion social media users worldwide.
Facebook is the most popular social media platform.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
Users spend an average of 2 hours and 22 minutes per day on social networks and messaging.
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
54% of social browsers use social media to research products.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
49% of consumers depend on influencer recommendations on social media.
500 million daily active Instagram stories are uploaded worldwide.
91% of all social media users access social channels via mobile devices.

Question: How many of our followers can we reasonably expect to convert to visits to our e-commerce website and then, most importantly, lead to a sale?

The internet is filled with tips, tutorials, and recommendations for the types of posts to win-over new followers and turn at least some of them into customers. It would probably be a typical marketing capture rate of 2% of those who see or engage (like/follow/share) with your ads or pages (if I had to take a guess).
What I can tell you is that Facebook and Instagram work very well together as their ad platforms are managed through a single interface and run on both networks since they are both owned by Facebook, so I would recommend doing both. You can run ads in a variety of ways including building a following that would be interested in your brand, and then advertising to those followers specifically, accomplishing two things at once; A) building the following, and B) soliciting them to get something out of those you build into what basically becomes a list of people connected to your brand.
We do have clients that get lead inquiries from Facebook and Instagram as well as direct sales for ecommerce through the existence of their social media pages and ads which can follow those users around when running promotions, boosted posts, or standard adverts. You can also advertise on both of those networks and following only people who have already visited your website to remarket to those who have already shown an interest in whatever you are offering by visiting your site while researching.
With the right tracking set up on your website or whatever a lead/sale takes place, you can attribute that sale to a source, such as a search engine visit to your website, or a lead or sale on your website that was driven by a user who came from Facebook or Instagram. Setting up ads and then setting up conversion tracking is really the only way to know which ads or sites are delivering users who turn into either leads or sales.

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