• Skip to primary navigation
  • Skip to main content
  • Skip to footer

sales@searchen.com    
1-561-370-7366

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Internet Marketing Services Inc.

Internet Marketing Services Inc.

Internet Marketing Services

  • Home
  • About Us
    • Company Info
    • Our Founder
    • Strategies Guide
    • Services List
  • Consulting
    • Branding & Marketing Signals
    • Brand Perception
    • Conversion Optimization
    • Customer Reviews
    • Domain Brokerage
    • Professional Email Accounts
    • Public Relations
    • Reputation Management
    • Lead Generation
  • Marketing
    • Bing & Yahoo
    • Email Marketing
    • Facebook Advertising
    • Google Advertising
    • Increasing Traffic
    • Business Directory Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Sponsored Search Marketing
    • Fully Managed Solution
  • Webmaster
    • ADA Compliance
    • API Configurations
    • Blog Updating Service
    • Content Generation Services
    • Custom Programming
    • DNS Support
    • Domain Names
    • Google Analytics Services
    • Graphic Designer Services
    • Server Administration
    • Webmaster Services
    • Website Design Services
    • Website Hosting Services
    • WordPress Security Services
    • WordPress Management
  • Contact Us
Register Domain

Social Media Marketing

You are here: Home / Marketing Services / Social Media Marketing

Social Media Management

Today, social media consumes most of our lives. We’re talking Facebook, Instagram and countless other platforms where people share everything from their morning breakfast to their most intimate secrets. People are taking their lives online and businesses thrive when they find ways to intertwine themselves into this new medium of content and idea delivery.

Facebook Advertising
Sample ad for client.

Social media marketing involves having your brand take part in the discussion, by first, being where everyone is, and creating your brands social pages. From here the challenge is delivering your messages to the right audience at the right time. This is done by having a strong social media strategy and experienced social media experts crafting those messages.

There are also numerous algorithmic (natural) search engine optimization benefits from participating in social media to create activity for a website. For instance, search engines use social media accounts to find and attribute ranking factors to content found on social media and in addition to that, they also measure the social activity related with those pages of content to determine quality and value.

Internet Marketing Services Inc., can create a social presence that makes sense for your business while maintaining a professional appearance for your brand. Studies have shown that consumers feel more comfortable with companies which maintain a social presence as well as ‘trust’ those companies more increasingly. Contact us today to find out more about how Social media marketing combined with the knowledgeable staff at Internet Marketing Services Inc., can create a newfound vision for your business.

Facebook Ad
Sample ad for client.

Here are some current social media statistics with their references.

  • 2 billion social media users worldwide.
  • Facebook is the most popular social media platform.
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
  • Users spend an average of 2 hours and 22 minutes per day on social networks and messaging.
  • 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
  • 54% of social browsers use social media to research products.
  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
  • 49% of consumers depend on influencer recommendations on social media.
  • 500 million daily active Instagram stories are uploaded worldwide.
  • 91% of all social media users access social channels via mobile devices.

Question: How many of our followers can we reasonably expect to convert to visits to our e-commerce website and then, most importantly, lead to a sale?

The internet is filled with tips, tutorials, and recommendations for the types of posts to win-over new followers and turn at least some of them into customers. It would probably be a typical marketing capture rate of 2% of those who see or engage (like/follow/share) with your ads or pages (if I had to take a guess).

What I can tell you is that Facebook and Instagram work very well together as their ad platforms are managed through a single interface and run on both networks since they are both owned by Facebook, so I would recommend doing both. You can run ads in a variety of ways including building a following that would be interested in your brand, and then advertising to those followers specifically, accomplishing two things at once; A) building the following, and B) soliciting them to get something out of those you build into what basically becomes a list of people connected to your brand.

We do have clients that get lead inquiries from Facebook and Instagram as well as direct sales for ecommerce through the existence of their social media pages and ads which can follow those users around when running promotions, boosted posts, or standard adverts. You can also advertise on both of those networks and following only people who have already visited your website to remarket to those who have already shown an interest in whatever you are offering by visiting your site while researching.

With the right tracking set up on your website or whatever a lead/sale takes place, you can attribute that sale to a source, such as a search engine visit to your website, or a lead or sale on your website that was driven by a user who came from Facebook or Instagram. Setting up ads and then setting up conversion tracking is really the only way to know which ads or sites are delivering users who turn into either leads or sales.

References:

  1. https://www.emarsys.com/en/resources/blog/top-5-social-media-predictions-2019/
  2. http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  3. https://www.emarketer.com/Chart/US-Social-Media-Users-by-Generation-2019-of-population/226029 
  4. https://www.globalwebindex.com/hubfs/Downloads/Social-H2-2018-report.pdf
  5. https://blog.globalwebindex.com/chart-of-the-day/social-browsers-brand/ 
  6. https://buffer.com/state-of-social-2019  
  7. https://www.lyfemarketing.com/blog/social-media-marketing-statistics/ 
  8. https://www.statista.com/statistics/730315/instagram-stories-clau/ 

Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.

Ready to start your web project?

We help small business owners become more profitable, cut online costs, improve sales, and better market their business on the Internet. Accelerate your business with Internet Marketing Services Inc.
Get Started

SEARCHEN NETWORKS® provides website management and database administration for YELLOW PAGES DIRECTORY INC. as well as website management for the FLORIDA DEPARTMENT OF TRANSPORTATION through SOUTH FLORIDA COMMUTER SERVICES.

Company:
Part of SEARCHEN NETWORKS®
SERIOUS ABOUT SEARCH®

Internet Marketing Services Inc.
515 North Flagler Drive, Suite P-300
West Palm Beach, FL 33401
United States of America
www.internetmarketingservices.com
Phone: (561) 370-7366
Sales Email: sales@searchen.com
Support Email: support@searchen.com

The terms SEARCHEN ®, SEARCHEN NETWORKS ® and SERIOUS ABOUT SEARCH ® are federally registered trademarks in the United States.

  Pages:
  About Us
  Website Design
  Emergency Repair
  Website Marketing
  Google Advertising
  Webmaster Services
  Facebook Advertising
  Conversion Optimization
  Search Engine Marketing
  Search Engine Optimization
  Server Administration
  Social Management
  Service Bundles
  Contact Us

Affiliations:

Credit Cards

Internet Marketing Services, Inc., Internet Marketing Services, West Palm Beach, FL

Microsft

Footer

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Terms, Privacy, Cookies

© Copyright 2022