Advertising on Bing and Yahoo
Microsoft Bing offers an advertising program where you can bid on keywords and appear in sponsored sections of search results on both Bing.com and Yahoo.com as well as search partner sites. Much like Google’s advertising offerings, Microsoft services users who search with search engines for products and services they need, however, Bing is often neglected when implementing a search advertising campaign despite it serving nearly twenty percent (20%) of the Internet.
While some marketers neglect the Microsoft network, many do not and those who use it benefit from lower costs-per-click based on vastly reduced competition. Plus, with Bing serving as the default search service for some of Apple’s related products, marketers who neglect to appear within Bing’s network are potentially missing out on a ton of traffic which could be costing less then it would cost to appear on Google and within Google’s search network.
Microsoft Bing offers similar features and functions for advertisers to utilize while targeting certain age groups and demographics. It also has most of the settings and configurations which Google offers even allowing the uploading of your Google campaigns right into the Microsoft ad center system allowing those users who already advertise with Google to simply insert their search marketing campaigns, as-is, right into the system with little effort.
If you are not yet advertising your business on the Microsoft network of search services, contact us today to learn more about the benefits of using it and the potential cost savings available due to its reduced competition.
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