Microsoft Advertising Network

Advertising on Bing and Yahoo

When it comes to search advertising, most businesses focus solely on Google — but Bing and Yahoo still serve a significant share of online searches, and savvy marketers are capitalizing on this underutilized opportunity. With Microsoft Ads, your business can appear in sponsored search results on Bing.com, Yahoo.com, and a wide range of partner websites — reaching up to 20% of the Internet’s search traffic.

Why Bing & Yahoo Shouldn’t Be Ignored

While Bing is often overlooked, it’s the default search engine on many devices and platforms, including Microsoft Edge, Windows desktops, and some Apple products. That means your business could be missing a large, cost-effective audience — simply by not being there.

Here’s why advertising on Bing makes sense:

• Lower competition = lower cost-per-click (CPC)
• Access to millions of unique users not searching on Google
• High-quality traffic with strong conversion potential
• Reach users in the Microsoft ecosystem, including Outlook, Cortana, and more

Seamless Integration with Google Ads

Already running ads on Google? Microsoft makes it easy. You can import your existing Google Ads campaigns directly into the Microsoft Advertising Platform with minimal setup. That means:

• No need to rebuild campaigns from scratch
• Familiar tools, similar settings, and intuitive optimization
• Faster launch times and streamlined management

Bing Ads also offers robust targeting — from location and device to age, gender, and search behavior — giving advertisers full control over where and how their ads appear.

Get More From Your Ad Budget

Because Bing and Yahoo have fewer advertisers, your cost per click is often significantly lower than Google’s — giving you more impressions, more clicks, and more conversions for the same spend.

If you’re not currently advertising on the Microsoft Search Network, you’re likely missing out on valuable traffic and sales opportunities — at a fraction of the cost.

Reach new audiences. Lower your ad costs. Start advertising on Bing and Yahoo today.

Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.