Advertising on The Google Network
The Google Search Network includes Google.com, Google’s Search Site Partners, YouTube and thousands of other websites on the Internet. Google provides one of the best ad networks for reaching consumers on search engines and is the most widely used search engine said to handle near 90 percent (90%) of global internet searches. No search advertising campaign could possibly be complete without utilizing Google.
Google provides advertisers a simple while effective means to reach users at the exact moment they are searching for solutions to their problems and statistics have shown that most people who search for solutions wind up buying, whether it be online, or in person. For example, as many as seventy-two (72%) of consumers who perform a local search on Google.com visit a store within 5 miles of their current location.
There are many other statistics related to Google which indicate it is the most effective way to reach consumers who are in need products and services at the exact moment they need them. As another example of such, Google captures 95% of the mobile search engine market in the U.S.
Google also has a vast network of websites it uses to display advertising, so when businesses advertise on Google, it’s not just about appearing on Google search websites which include Google Maps, Google Images, YouTube.com and other websites which Google owns or controls; the display network contains about two million websites. Advertisers who choose to have their ads on Google’s display network can appear on sites like The New York Times, the Wall Street Journal, and any digital publishers which are part of the Display Network. This opens-up tremendous opportunity for advertisers to reach consumers throughout their entire Internet experience.
Additionally, Google also provides near limitless ways to target users and re-market these users depending on sites they visit, topics of interest, things they either click on or other actions users might take while using the Internet. For instance, Google provides the ability to advertise to certain users who visit a website and click on a particular button or visit a specific page, and then stop advertising to that user depending on how they respond to an ad.
Tracking calls, clicks and conversions (sales) is also a major contributor to why businesses decide to run ads with Google verses television and radio; the tracking capability and ability to measure the return on advertising spend (ROAS) is the best the advertising business has ever seen or experienced in the history of advertising.
If you are not yet advertising your business on the Google network of services, contact us today to learn more about the benefits of using it and the potential of reaching your target audience at the exact moment they need you.