• Skip to primary navigation
  • Skip to main content
  • Skip to footer

sales@searchen.com    
1-561-370-7366

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Internet Marketing Services Inc.

Internet Marketing Services Inc.

Internet Marketing Services

  • Home
  • About Us
    • Company Info
    • Our Founder
    • Strategies Guide
    • Services List
    • Subsidiaries
      • BUC Financial
      • The Published Reporter
      • TLD Brokerage
  • Consulting
    • Branding Signals
    • Brand Perception
    • Conversion Optimization
    • Customer Reviews
    • Domain Brokerage
    • Email Accounts
    • Technology Loans
    • Public Relations
    • Reputation Management
    • Lead Generation
  • Marketing
    • Bing & Yahoo
    • Facebook Advertising
    • Google Advertising
    • Increasing Traffic
    • Online Directories
    • Social Media Marketing
    • Search Engine Optimization
    • Sponsored Search Marketing
    • Fully Managed Solution
  • Webmaster
    • API Configurations
    • Blog Updating Service
    • Content Generation
    • Custom Programming
    • Google Analytics
    • Graphic Designer
    • Server Administration
    • Webmaster Services
    • Website Design
    • Website Hosting
    • WordPress Management
  • Contact Us
Register Domain

Google Analytics

You are here: Home / Webmaster Services / Google Analytics

Google Analytics Assistance

Google Analytics is a statistical tool which is free and can be used to measure your website traffic as well as monitor user experience on your site. Google provides this tool for many reasons, one of which is that it is likely as beneficial for them, as it is for you. They too want to measure user engagement on your site; such as how many people visit, where they go on the website, how long they spend there, and so on. They use this information to better their search engine results, understand your site, improve their advertising programs and more. Analytics also provides vast information on the users location and demographics of your site visitors which allows you to follow a user’s navigational path through your site. This allows you to set certain pages or actions as ‘goals’ to help you track conversions such as form fills and certain clicks or page visits. For instance, you might consider a download of a particular document, a conversion. This would typically be something that’s hard to track, but not with the power of Analytics.

Google Analytics

When setting up a free Google Analytics account, you will be provided with a small piece of code which should be installed on the entire website. This piece of JavaScript code will track users and their activity reporting everything back to Google Analytics, which will store, indefinitely, all of this data and allow you to sort through it inside the Analytics panel. Your webmaster will need to install this piece of code into your website back-end coding and you can set additional users with access permission so that they too can monitor your website traffic. Most marketing companies, while working with you, will want to have at minimum read-access to this panel, as well as your Google Webmaster Tools panel.

When running advertisements or spending time, energy or money on your increasing your web traffic this tool will allow you to measure your return on investment. If you are using an advertising program such as Google Ads, you can link this Analytics account to your Advertising account and the two systems will work together to track and measure your return on investment. Utilizing Analytics with your advertising programs conversion codes and goal settings will allow you to track each individual ad campaign and identify which advertisements work best and are most productive and profitable. Armed with this data, you can effectively increase spend on those campaigns which work while decreasing or eliminating those which do not. Without this valuable information you risk wasting advertising dollars on methods which perform poorly.

Analytics also has extensive reporting capabilities and can be configured and set up to send periodic reports, daily, weekly, monthly and so on. These reports are sent to any email address the account owner would like and can be configured to include certain metrics so that you can be emailed and review only the particular statistics you’re most interested in reviewing. View users demographics, most visited pages, points of site exit, conversions, user behavior and just about anything you could want to measure about your traffic including search terms used to find your site. It’s a valuable tool that any marketer should be utilizing to better understand traffic to the website. Armed with this data can help you make changes and improvements you might not have realized would benefit your business, and your visitors.

Feel free to request more information or call us right now at 561-370-7366. You can also order a strategic consultation to acquire only the immediate technical support or insight you seek.

Ready to start your project?

We help small business owners become more profitable, cut online costs, improve sales, and better market their business on the Internet. Accelerate your business with Internet Marketing Services Inc.
Get Started

Company:
Part of SEARCHEN NETWORKS®
SERIOUS ABOUT SEARCH®

Internet Marketing Services Inc.
515 North Flagler Drive, Suite P-300
West Palm Beach, FL 33401
United States of America
561-370-7366
sales@searchen.com

  Pages:
  About Us
  Website Design
  Emergency Repair
  Website Marketing
  Webmaster Services
  Conversion Optimization
  Server Administration
  Social Management
  Contact Us

Associations:

Internet Marketing Services, Inc., Internet Marketing Services, West Palm Beach, FL

Citations

Domain Store

Footer

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

© Copyright 2019

Terms, Privacy, Cookies

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie Policy (US)ACCEPT
Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.