Business Directory Advertising
Advertising your business on the Internet comes in many forms and is successfully implemented only when you evaluate all the opportunities to be found and ensure your business appears in those locations. Of course, one of the first places you’ll want to ensure your business pops-up is in search engines. It is critical that your site be listed in search engines; a process which is exactly what our company specializes in, search engine marketing. However, if you look closely at search engine results pages you will notice that not only is it important for your own site to appear, but it is also important for your site to be listed on any websites that also pop-up in search engine results. Very often, you will notice, especially for local searches, that online directories play a crucial role in being found.
Sites like Yelp, Super Pages, Yellow Pages, City Search and many other online directories dominate local searches and it is important that your business appears wherever people may wind up reaching from local searches performed on search engines such as Google, Yahoo and Bing. If you are not listed on these sites, and competing businesses are, then you will likely lose new business to these competitors.
Out of thousands of online directories, there are roughly 100 local sites that warrant your attention and listing, however, submitting your site as well as updating it across this network of local directories can be an extremely tedious process. Some of the sites are free to list while other charge for a listing. Some of the sites offer links to your website, while some only provide them for premium listings. Additionally, some of the sites will include photo galleries, additional service descriptions as well as special coupons, hours and information that will appear with the listing.
Adding, updating and controlling all this information while keeping it synced and accurate across a wide network of sites can be challenging. Luckily, there are software programs which will collaborate all your listing data and allow you to control it from a single interface, but these too charge fees. One of these systems are available for a low service fee through our local listing optimization package where our team creates and designs all of your listing pages and controls them within our interface creating a situation where not only can pass this responsibility off to our team, but we continually optimize and keep your listings up-to-date as part of your management and marketing services with us.
Our team, along with our local listing optimization program helps by freeing up your company from the tedious task of updating and controlling these listings manually; a process which can take many hours. If you would like to scan your business for listing accuracy you can use our local listing scanning tool. The tool will check your sites listings across a network of 100 online directory sites, the ones which are most important to be listed with, and report on your listing accuracy and optimization. If you need help or are interested in off-loading this listing and optimization process to us, please contact us for pricing and assistance including more information as well as answers to any questions you may have.