Lead Generation Services

Online Lead Generation Service

In today’s digital-first world, your business doesn’t just need traffic — it needs qualified leads ready to convert. That’s where we come in.

At Internet Marketing Services Inc., we specialize in developing strategic, scalable online lead generation systems that connect your business with the right prospects at the right time. Whether you’re selling to consumers or businesses, we build high-performance funnels that attract, capture, and convert leads using a variety of advanced tools and methods.

What Is Lead Generation?

Lead generation is the process of attracting and capturing contact information from people who are interested in your product or service. Done right, it becomes the engine that powers your sales pipeline — day after day.

Our approach starts by understanding exactly what kind of leads your business needs, then deploying a mix of digital marketing strategies to consistently deliver them. This may include:

• Custom landing pages with optimized input forms
• CRM-integrated forms that feed data directly into your sales workflow
• Dynamic phone tracking numbers that change based on campaign source
• Google Ads, Bing Ads, and paid search strategies
• Facebook and Instagram lead forms
• LinkedIn B2B campaigns
• Email marketing opt-ins
• Remarketing and behavioral targeting

Every lead is attributed, tracked, and analyzed — giving you full visibility into where your inquiries are coming from and what’s driving the highest return on investment.

Why Lead Tracking Is Critical

Tracking isn’t optional — it’s essential.
Every successful campaign must include lead attribution and performance tracking. Using phone number tracking, session monitoring, and conversion pixels, we identify exactly what’s working — and scale it. For example:

• A website visitor from a Facebook ad sees a custom phone number
• A Google searcher who clicks your ad sees a different number
• Form entries are tagged by campaign source, keyword, or location

This type of dynamic lead tracking lets you optimize campaigns in real-time and invest where it counts most.

Lead Generation Is Not One-Size-Fits-All

Different businesses need different types of leads. That’s why strategy matters.

• Business-to-Business (B2B)? We target decision-makers using platforms like LinkedIn, trade publications, or Google Ads with high-intent keywords.
• Business-to-Consumer (B2C)? We leverage Facebook, Instagram, and retargeting to capture interest and convert it into action.

Whether your audience prefers calling, clicking, or filling out a form, we tailor the process to meet them where they are.

Our Experience Sets Us Apart

We’ve been building lead generation systems for over two decades, working with both SMBs and national brands. We understand the challenges, nuances, and metrics that make a lead gen campaign successful. From setting up lead capture funnels to validating and verifying inquiries, we’re involved every step of the way.

Some highlights of our process include:

• Campaign setup & creative development
• Audience segmentation & targeting
• Form creation & CRM integration
• A/B testing for continuous improvement
• Ongoing optimization & performance analysis

Our work spans across Google Search, Microsoft Bing, Facebook, Instagram, and email — all tailored to your industry and conversion goals.

Example industries include: Impact Windows & Doors | Property Management | Used Cars

Let’s turn your website into your best-performing salesperson.

Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.