Internet Lead Generation
Lead generation is the process of identifying the exact type of inquiry your business needs to generate a sale and implementing a way, usually online, of capturing this information using a variety of options. Most lead generation companies will do this by developing a specific website or landing page, usually consisting of an input form for consumer information, to capture the lead, via email or directly inputted into a CRM. In most cases a tracking phone number will be used for users who prefer to call for more information. Where a website can help attribute the lead to a particular campaign, a tracking phone number can do the same with a phone call by dynamically switching the phone number depending on where the user came from.
Lead generation is a complex scenario best put into place by an experienced marketer who will ultimately decide which type of medium is best to generate your desired type of lead, whether it is business to business, or business to consumer. Tracking leads is also a critical part of the campaign ensuring different marketing efforts used to generate leads can be properly measured. There are many ways to capture a lead online such as sponsored search campaigns or even social media, both of which can provide a steady stream of inbound leads, most time, regardless of the lead-type, when the correct lead generation process is implemented.
Our company has been developing lead generation processes for nearly two decades and have worked with many of the top lead generation companies over the years. Each day we are verifying and validating leads for and with our customers. Implementing a strong lead generation campaign comes with experience and know-how of all types of lead generation tactics, whether it be algorithmic search, phone call tracking, sponsored search, email or social media lead forms.
Facebook has been one of the growing lead generation channels we have seen considerable success with but there are many effective ways to generate leads online. Our team needs only to know is the type of information you’re needing to collect within each inquiry form and the industry you are working in. We can then together develop a lead generation process to grow your business using the Internet.
If your business needs leads and you do not know where to start, contact us for more information.