Facebook Marketing for Small Business
Facebook is one of the largest websites in the world entertaining billions of people every day (3.07 billion users as of Q2 2023). In fact, most people now get the majority of their information from Facebook; from news, to recommendations, reviews and more without ever leaving the site. Facebook also tracks its users interests while using the website as well as when these users leave and visit other websites on the Internet. For example, Facebook installs a cookie on users’ browsers and monitors its users both on and off Facebook for the sole purpose of identifying these users interests so that the social networking giant can strategically serve ads to highly targeted audiences.
Business advertisers can take advantage of this vast targeting by marketing to Facebook users with videos, promoted posts, even lead capture forms where users are willing to provide their contact information when an advertiser’s message interests them. These leads are sent directly to advertisers. Additionally, there are many ways to grow your page following (keeping you connected with customers) by increasing likes and shares of your businesses page with many options being extremely affordable when compared to other advertising mediums. Advertisers can run one or several ads at a time and push harder on ads which garner a greater response.
If you are not yet advertising on Facebook, we can help you build your Facebook branded page and start running ads to extremely targeted audiences. No website knows its users and interests like Facebook, and there is a battle going on between two advertising giants, Google and Facebook in the online advertising space. Facebook holds an incredible advantage over Google as Facebook users are willing to share an unusual amount of information with Facebook whether they are aware of it or not. It’s all cooked into Facebook’s terms of services and users are sharing not only their lives on Facebook, but their loves, their likes, their interests, places they visit in the physical world through their phone, etc.
Additionally, Facebook also owns Instagram, another leading social networking website with over two billion monthly active users (as of June 2021), and with a click of a button, Facebook ads can also appear on Instagram targeting those users as well.
We have created hundreds of Facebook ad campaigns for clients with more and more advertisers finding Facebook to be a successful means of capturing new leads and customers. Contact us today to find out about creating or improving your Facebook business page and how we can use Facebook’s advertising programs to capture more business for you while building an audience that will stay connected with your brand over time.
Complete List of Interests Targeting Options (To Target Users by Interest):
Business and Industry
- Advertising
- Agriculture
- Architecture
- Aviation
- Banking
- Investment banking
- Online banking
- Retail banking
- Investment banking
- Online banking
- Retail banking
- Business
- Construction
- Design
- Fashion design
- Graphic design
- Interior design
- Economics
- Engineering
- Entrepreneurship
- Health care
- Higher education
- Management
- Marketing
- Nursing
- Online
- Digital marketing
- Display advertising
- Email marketing
- Online advertising
- Search engine optimization
- Social media
- Social media marketing
- Web design
- Web development
- Web hosting
- Personal finance
- Creditcards
- Insurance
- Investment
- Mortgage loans
- Real estate
- Retail
- Sales
- Science
- Small business
Hobbies and activities
Arts and music
- Acting
- Crafts
- Dance
- Drawing
- Drums
- Fine art
- Guitar
- Painting
- Performing arts
- Photography
- Sculpture
- Singing
- Writing
Current eventsHome and garden
- Do it yourself (DIY)
- Furniture
- Gardening
- Home Appliances
- Home improvement
Pets
- Birds
- Cats
- Dogs
- Fish
- Horses
- Pet food
- Rabbits
- Reptiles
Politics and social issues
- Charity and causes
- Community issues
- Environmentalism
- Law
- Military
- Politics
- Religion
- Sustainability
- Veterans
- Volunteering
Travel
- Adventure travel
- Air travel
- Beaches
- Car rentals
- Cruises
- Ecotourism
- Hotels
- Lakes
- Mountains
- Nature
- Theme parks
- Tourism
- Vacations
Vehicles
- Automobiles
- Boats
- Electric vehicle
- Hybrids
- Minivans
- Motorcycles
- RVs
- SUVs
- Scooters
- Trucks
Entertainment
Games
- Action games
- Board games
- Browser games
- Card games
- Casino games
- First-person shooter games
- Gambling
- Massively multiplayer online games
- Massively multiplayer online role-playing games
- Online games
- Online poker
- Puzzle video games
- Racing games
- Role-playing games
- Shooter games
- Simulation games
- Sports games
- Strategy games
- Video games
- Word games
Live events
- Ballet
- Bars
- Concerts
- Dancehalls
- Music festivals
- Nightclubs
- Parties
- Plays
- Theatre
Movies
- Action movies
- Animated movies
- Anime movies
- Bollywood movies
- Comedy movies
- Documentary movies
- Drama movies
- Fantasy movies
- Horror movies
- Musical theatre
- Science fiction movies
- Thriller movies
Music
- Blues music
- Classical music
- Country music
- Dance music
- Electronic music
- Gospel music
- Heavy metal music
- Hip hop music
- Jazz music
- Music videos
- Pop music
- Rhythm and blues music
- Rock musicSoul music
Reading
- Books
- Comics
- E-books
- Fiction books
- Literature
- Magazines
- Manga
- Mystery fiction
- Newspapers
- Non-fiction books
- Romance novels
TV
- TV comedies
- TV game shows
- TV reality shows
- TV talkshows
Shopping and fashion
Beauty
- Beauty salons
- Cosmetics
- Fragrances
- Hair products
- Spas
- Tattoos
Clothing
- Children’s clothing
- Men’s clothing
- Shoes
- Women’s clothing
Fashionaccessories
- Dresses
- Handbags
- Jewelry
- Sunglasses
Shopping
- Boutiques
- Coupons
- Discount stores
- Luxury goods
- Online shopping
- Shopping malls
Toys
Family and relationships
- Dating
- Family
- Fatherhood
- Friendship
- Marriage
- Motherhood
- Parenting
- Weddings
Fitness and wellness
- Bodybuilding
- Meditation
- Physical exercise
- Physical fitness
- Running
- Weight training
- Yoga
Food and drink
Alcoholic beverages
- Beer
- Distilled beverage
- Wine
Beverages
- Coffee
- Energy drinks
- Juice
- Soft drinks
- Tea
Cooking
- Baking
- Recipes
Cuisine
- Chinese cuisine
- French cuisine
- German cuisine
- Greek cuisine
- Indian cuisine
- Italian cuisine
- Japanese cuisine
- Korean cuisine
- Latin American cuisine
- Mexican cuisine
- Middle Eastern cuisine
- Spanish cuisine
- Thai cuisine
- Vietnamese cuisine
Food
- Barbecue
- Chocolate
- Desserts
- Fast food
- Organic food
- Pizza
- Seafood
- Veganism
- Vegetarianism
Restaurants
- Coffeehouses
- Diners
- Fast casual restaurants
- Fast food restaurants
Sports and outdoors
Outdoor recreation
- Boating
- Camping
- Fishing
- Horseback riding
- Hunting
- Mountain biking
- Surfing
Sports
- American football
- Association football (Soccer)
- Auto racing
- Baseball
- Basketball
- College football
- Golf
- Marathons
- Skiing
- Snowboarding
- Swimming
- Tennis
- Thriathlons
- Volleyball
Technology
Computers
- Computer memory
- Computer monitors
- Computer processors
- Computer servers
- Desktop computers
- Free software
- Hard drives
- Network storage
- Software
- Tablet computers
Consumer electronics
- Audio equipment
- Camcorders
- Cameras
- E-book readers
- GPS devices
- Game consoles
- Mobile phones
- Portable media players
- Projectors
- Smartphones
- Televisions
Specific Services:
- Ad Campaign Setup
- Ad Management
- Ad Optimization
- Ad Strategy
- Ad Design
- Retargeting Specialist
- Ad Copywriting
- Lead Generation
- Ads Reporting
Audience Targeting:
- Audience Targeting
- Custom Audience
- Lookalike Audiences
- Behavioral Targeting
- Demographic Targeting
Tools and Techniques:
- Pixel Specialist
- Analytics Expert
- Ads Automation
- Ads A/B Testing
- Budget Management Specialist
Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.
