Facebook Marketing for Small Business
Facebook is one of the largest websites in the world entertaining billions of people every day (3.07 billion users as of Q2 2023). In fact, most people now get the With over 3 billion active users as of Q2 2023, Facebook remains one of the largest and most influential platforms on the internet. It’s where people get their news, read reviews, seek recommendations, and share personal interests — all without leaving the app.
For small businesses, Facebook offers an unparalleled opportunity to connect with highly targeted audiences, drive brand awareness, and generate quality leads — often at a much lower cost than traditional advertising.
How Facebook Targets the Right Customers
Facebook is more than just a social platform — it’s a data powerhouse. It tracks user activity both on and off Facebook using browser cookies, behavioral data, location tracking, and personal preferences. This enables advertisers to deliver highly relevant, personalized ads to users based on:
- Interests and hobbies
- Pages liked and followed
- Demographics and job roles
- Browsing history and shopping behavior
- Places visited in the real world (via mobile tracking)
No other platform understands its users like Facebook — and that gives you, the advertiser, a major edge.
What Facebook Ads Can Do for Your Business
Facebook’s flexible advertising tools allow you to build your audience, capture leads, and drive sales — all from a platform your customers use every day. With the right strategy, your small business can:
- Promote your brand through video ads, image posts, and carousel ads
- Run lead generation ads that collect contact information directly in the platform
- Boost engagement through likes, shares, and comments
- Drive traffic to your website or store
- Retarget past visitors who didn’t convert
- Build an audience that stays connected with your brand over time
Even better, Facebook’s cost-per-click (CPC) and cost-per-impression (CPM) are typically lower than other digital ad platforms, making it a cost-effective solution for small businesses.
Instagram Integration Included
As a bonus, every Facebook campaign can be extended to Instagram, which Facebook owns. With over 2 billion active Instagram users, your message can appear in feeds, stories, and reels — reaching another massive audience with just a few clicks.
Why Choose Us for Facebook Marketing?
At Internet Marketing Services Inc., we’ve launched hundreds of successful Facebook ad campaigns for clients across industries. Whether you need help:
- Building or optimizing your Facebook Business Page
- Creating high-performing ad creatives
- Targeting the right audience
- Running A/B tests to improve performance
- Retargeting visitors to close more leads
We handle it all — and we do it with strategy, precision, and your ROI in mind.
Let’s grow your business with smart, scalable Facebook marketing.
Complete List of Interests Targeting Options (To Target Users by Interest):
Business and Industry
- Advertising
- Agriculture
- Architecture
- Aviation
- Banking
- Investment banking
- Online banking
- Retail banking
- Investment banking
- Online banking
- Retail banking
- Business
- Construction
- Design
- Fashion design
- Graphic design
- Interior design
- Economics
- Engineering
- Entrepreneurship
- Health care
- Higher education
- Management
- Marketing
- Nursing
- Online
- Digital marketing
- Display advertising
- Email marketing
- Online advertising
- Search engine optimization
- Social media
- Social media marketing
- Web design
- Web development
- Web hosting
- Personal finance
- Creditcards
- Insurance
- Investment
- Mortgage loans
- Real estate
- Retail
- Sales
- Science
- Small business
Hobbies and activities
Arts and music
- Acting
- Crafts
- Dance
- Drawing
- Drums
- Fine art
- Guitar
- Painting
- Performing arts
- Photography
- Sculpture
- Singing
- Writing
Current eventsHome and garden
- Do it yourself (DIY)
- Furniture
- Gardening
- Home Appliances
- Home improvement
Pets
- Birds
- Cats
- Dogs
- Fish
- Horses
- Pet food
- Rabbits
- Reptiles
Politics and social issues
- Charity and causes
- Community issues
- Environmentalism
- Law
- Military
- Politics
- Religion
- Sustainability
- Veterans
- Volunteering
Travel
- Adventure travel
- Air travel
- Beaches
- Car rentals
- Cruises
- Ecotourism
- Hotels
- Lakes
- Mountains
- Nature
- Theme parks
- Tourism
- Vacations
Vehicles
- Automobiles
- Boats
- Electric vehicle
- Hybrids
- Minivans
- Motorcycles
- RVs
- SUVs
- Scooters
- Trucks
Entertainment
Games
- Action games
- Board games
- Browser games
- Card games
- Casino games
- First-person shooter games
- Gambling
- Massively multiplayer online games
- Massively multiplayer online role-playing games
- Online games
- Online poker
- Puzzle video games
- Racing games
- Role-playing games
- Shooter games
- Simulation games
- Sports games
- Strategy games
- Video games
- Word games
Live events
- Ballet
- Bars
- Concerts
- Dancehalls
- Music festivals
- Nightclubs
- Parties
- Plays
- Theatre
Movies
- Action movies
- Animated movies
- Anime movies
- Bollywood movies
- Comedy movies
- Documentary movies
- Drama movies
- Fantasy movies
- Horror movies
- Musical theatre
- Science fiction movies
- Thriller movies
Music
- Blues music
- Classical music
- Country music
- Dance music
- Electronic music
- Gospel music
- Heavy metal music
- Hip hop music
- Jazz music
- Music videos
- Pop music
- Rhythm and blues music
- Rock musicSoul music
Reading
- Books
- Comics
- E-books
- Fiction books
- Literature
- Magazines
- Manga
- Mystery fiction
- Newspapers
- Non-fiction books
- Romance novels
TV
- TV comedies
- TV game shows
- TV reality shows
- TV talkshows
Shopping and fashion
Beauty
- Beauty salons
- Cosmetics
- Fragrances
- Hair products
- Spas
- Tattoos
Clothing
- Children’s clothing
- Men’s clothing
- Shoes
- Women’s clothing
Fashionaccessories
- Dresses
- Handbags
- Jewelry
- Sunglasses
Shopping
- Boutiques
- Coupons
- Discount stores
- Luxury goods
- Online shopping
- Shopping malls
Toys
Family and relationships
- Dating
- Family
- Fatherhood
- Friendship
- Marriage
- Motherhood
- Parenting
- Weddings
Fitness and wellness
- Bodybuilding
- Meditation
- Physical exercise
- Physical fitness
- Running
- Weight training
- Yoga
Food and drink
Alcoholic beverages
- Beer
- Distilled beverage
- Wine
Beverages
- Coffee
- Energy drinks
- Juice
- Soft drinks
- Tea
Cooking
- Baking
- Recipes
Cuisine
- Chinese cuisine
- French cuisine
- German cuisine
- Greek cuisine
- Indian cuisine
- Italian cuisine
- Japanese cuisine
- Korean cuisine
- Latin American cuisine
- Mexican cuisine
- Middle Eastern cuisine
- Spanish cuisine
- Thai cuisine
- Vietnamese cuisine
Food
- Barbecue
- Chocolate
- Desserts
- Fast food
- Organic food
- Pizza
- Seafood
- Veganism
- Vegetarianism
Restaurants
- Coffeehouses
- Diners
- Fast casual restaurants
- Fast food restaurants
Sports and outdoors
Outdoor recreation
- Boating
- Camping
- Fishing
- Horseback riding
- Hunting
- Mountain biking
- Surfing
Sports
- American football
- Association football (Soccer)
- Auto racing
- Baseball
- Basketball
- College football
- Golf
- Marathons
- Skiing
- Snowboarding
- Swimming
- Tennis
- Thriathlons
- Volleyball
Technology
Computers
- Computer memory
- Computer monitors
- Computer processors
- Computer servers
- Desktop computers
- Free software
- Hard drives
- Network storage
- Software
- Tablet computers
Consumer electronics
- Audio equipment
- Camcorders
- Cameras
- E-book readers
- GPS devices
- Game consoles
- Mobile phones
- Portable media players
- Projectors
- Smartphones
- Televisions
Specific Services:
- Ad Campaign Setup
- Ad Management
- Ad Optimization
- Ad Strategy
- Ad Design
- Retargeting Specialist
- Ad Copywriting
- Lead Generation
- Ads Reporting
Audience Targeting:
- Audience Targeting
- Custom Audience
- Lookalike Audiences
- Behavioral Targeting
- Demographic Targeting
Tools and Techniques:
- Pixel Specialist
- Analytics Expert
- Ads Automation
- Ads A/B Testing
- Budget Management Specialist
Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.
