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Internet Marketing Services Inc.

Internet Marketing Services

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Call Tracking

Call tracking services are tools that enable our team and customers track and analyze phone calls generated by our marketing campaigns. Call tracking services work by assigning a unique phone number to each marketing channel or campaign, which allows us to track which campaigns are generating phone calls, as well as the quality and outcomes of those calls.

Here are some benefits of using call tracking services:

  1. Accurately measure campaign ROI: By tracking phone calls generated by specific marketing channels or campaigns, we can more accurately measure the ROI of our marketing efforts and optimize strategies accordingly.
  2. Understand customer behavior: Call tracking services provide valuable insights into customer behavior, including the keywords and ads that are driving phone calls, as well as the duration and outcomes of those calls.
  3. Improve call handling and customer experience: By analyzing call recordings and other data, we can identify areas for improvement in call handling and customer experience, and make data-driven decisions as well as recommendations to customers to improve performance.
  4. Optimize marketing spend: By identifying the most effective marketing channels and campaigns, we can optimize marketing spend and allocate resources more efficiently.
  5. Increase conversions: By identifying areas for improvement in call handling and customer experience, we can increase the likelihood of converting phone leads into sales.

There are many companies that provide call tracking services to businesses.

Here are a few examples:

  1. CallRail: CallRail is a popular call tracking and analytics platform that provides businesses with call tracking, recording, and analytics tools to measure the effectiveness of their marketing campaigns.
  2. DialogTech: DialogTech is a call tracking and analytics platform that provides businesses with real-time call data and insights to optimize their marketing campaigns and improve the customer experience.
  3. Marchex: Marchex is a call analytics and attribution platform that provides businesses with insights into the performance of their marketing campaigns, including the ability to track and analyze phone calls generated by those campaigns.
  4. Invoca: Invoca is a call tracking and analytics platform that provides businesses with insights into the customer journey, including the ability to track and analyze phone calls and connect them to online interactions.
  5. CallTrackingMetrics: CallTrackingMetrics is a call tracking and analytics platform that provides businesses with call tracking, recording, and analytics tools to measure the effectiveness of their marketing campaigns and improve customer engagement. (Preferred – We Use)

These are just a few examples of the many companies that provide call tracking services to businesses. By choosing a call tracking provider that meets their specific needs and budget, businesses can improve the effectiveness of their marketing campaigns, increase conversions, and achieve their business objectives.

Call tracking is included on most of our marketing services as a free add-on service.

Feel free to request more information or call us right now at 561-370-7366 for a free strategic consultation.