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Founded to meet the need for an academic organization with a focus on sport marketing. It promotes professional interaction among practitioners, academicians and students worldwide where new knowledge in sport marketing can be shared.
Organization of professionals and students in the fields of sport, leisure and recreation. Its purpose is to enhance the professionalism in this field by promoting study, research, scholarly writing and professional development in sport management in both theoretical and applied aspects.
Association of marketing and opinion research companies in Mexico. Defines common quality norms and standards in methods, techniques, terminology, and analysis criteria as related to marketing research in Mexico.